Following is the TEDxTransmedia program:


This year’s program will exploit, disrupt, investigate and reconsider Beauty. Every aspect of Beauty.

We will immerse in beauty in order to aknowledge Technology’s “soul”.

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Beauty as an expression of evolutionary fitness; David Orban defines it Social Evolution.

Beauty as in the creation of robots with ethical values, the current research of Nikolas Mavridis.

Be amazed and appreciative of Beauty in a new and more profound way, as Anthony Rose will share with us.

Shift to being a techno-optimist rather than being fearful of exponentially growing technologies, as Zoltan Istvan will illustrate. 

Dare collisions between physics and art, main occupation of Ariane Koek, and enjoy the innovative funfairs and the new researches by Nicholas Nova.

Marco Lombardo will demonstrate how“beautiful” and  beneficial the collaboration between robots and autistic kids can be, and  Sabine Seymour will introduce the latest innovations in wearable technologies.

We will see the Beauty of coding with Mario von Rickenbachwe will ponder on slow techwith Jean-Yves Le Moine, and we will experience the Beauty of architecture across scales with Kawamura-Ganjavian.

Then a few short talks (Power 300 seconds), some music and a really remarkable and unexpected guest speaker!

It promises to be an amazing, incredible event. We will peek into the future, we will laugh, be concerned, be astonished, sometimes a little shocked, but overall we will learn how to embark on a journey to demistify the fear we all (more or less) have for this future; crafted and almost totally governed by the exponentially growing society.

We’ve got the program online and it’s a can’t miss opportunity. Check it out now!

Don’t miss it! It’s a once in a lifetime event!


Why Beauty?
This is the 5th TEDxTransmedia event I organize and, in reaching this milestone, I feel a strong responsibility for the speakers, for the team of volunteers that are following me (the event changed location), for the partners and particularly for the people that will choose to attend.
 
We are living a particular moment in time in which technology is growing exponentially, and each day brings a new “piece of the puzzle” to have a longer, healthier, and a more-intense life.
 
We are experiencing a magnetic and action-packed movie in which we can quantify ourselves to know how our own body functions and how its behavioral health performs. We can capture feelings with software recognition devices, live in an ubiquitous learning ecosystem, which is virtual, augmented and 3D/4K/Ultra HD.
 
Are we going to face a post-scarcity era of super-abundance where technological innovation allows its supporters to believe they are helping to generate extraordinary beings, (akin to Nietzsche’s Overman) with powers bordering on the divine? Or are we facing the enormous harm, ranging all the way to the extreme possibility of intelligent life becoming extinct?
 
Not to worry, these are not the issues covered by TEDxTransmedia 2014, but they certainly did start me thinking about the theme: Exponential Beauty.
 
Technology is growing exponentially and Ethics can’t keep the pace of this growth. Once some new moral guidance is defined, technology has already gone further.
 
How can we catch up? Is it still possible to have a positive approach if we look into the future? How can we demystify the fear we experience (more or less, I think we all fear something, facing the future)?
 
I think one of the answers can be beauty. There are a thousand definitions of beauty. Beauty is in the eye of the beholder or as Euripides said it is being “of one’s hour” or “being in the moment”.
Being in the moment today means acceleration or “growing at an exponential rate”. What do we need to know, consider, study and define in order to be prepared for an anticipated future of convergence between mankind and technology?
What if we bond beauty and technology? Can Fear diminish? Can Fear fade?
This is what we will do (together) at the 5th TEDxTramnsmedia, in Geneva, Switzerland. We are going to engage in a battle with Fear and we will win it with Beauty, with Exponential Beauty.  (to be continued)

Nicoletta Iacobacci,
TEDxTansmedia curator

Why Beauty?

This is the 5th TEDxTransmedia event I organize and, in reaching this milestone, I feel a strong responsibility for the speakers, for the team of volunteers that are following me (the event changed location), for the partners and particularly for the people that will choose to attend.

We are living a particular moment in time in which technology is growing exponentially, and each day brings a new “piece of the puzzle” to have a longer, healthier, and a more-intense life.

We are experiencing a magnetic and action-packed movie in which we can quantify ourselves to know how our own body functions and how its behavioral health performs. We can capture feelings with software recognition devices, live in an ubiquitous learning ecosystem, which is virtual, augmented and 3D/4K/Ultra HD.

Are we going to face a post-scarcity era of super-abundance where technological innovation allows its supporters to believe they are helping to generate extraordinary beings, (akin to Nietzsche’s Overman) with powers bordering on the divine? Or are we facing the enormous harm, ranging all the way to the extreme possibility of intelligent life becoming extinct?

Not to worry, these are not the issues covered by TEDxTransmedia 2014, but they certainly did start me thinking about the theme: Exponential Beauty.

Technology is growing exponentially and Ethics can’t keep the pace of this growth. Once some new moral guidance is defined, technology has already gone further.

How can we catch up? Is it still possible to have a positive approach if we look into the future? How can we demystify the fear we experience (more or less, I think we all fear something, facing the future)?

I think one of the answers can be beauty. There are a thousand definitions of beauty. Beauty is in the eye of the beholder or as Euripides said it is being “of one’s hour” or “being in the moment”.

Being in the moment today means acceleration or “growing at an exponential rate”. What do we need to know, consider, study and define in order to be prepared for an anticipated future of convergence between mankind and technology?

What if we bond beauty and technology? Can Fear diminish? Can Fear fade?

This is what we will do (together) at the 5th TEDxTramnsmedia, in Geneva, Switzerland. We are going to engage in a battle with Fear and we will win it with Beauty, with Exponential Beauty.  (to be continued)

Nicoletta Iacobacci,

TEDxTansmedia curator


TEDxTransmedia 2013 social profiles!


The stage is set and TEDxTransmedia 2013 ‘Dangerously Ethical’ is about to begin. Here’s all the links to our social profiles.


Video - Poonacha Machaiah at TEDx Transmedia 2012 - ‘Purposeful Technology for Positive Change’


       

Poonacha Machaiah is the CEO of Qyuki, a social media startup founded by internationally acclaimed film director Shekhar Kapur and music composer AR Rahman.

After a 17-year career in the US, Poonacha returned to India to start ‘ABOVE - A Bunch Of Versatile Entrepreneurs.’ He set up operations in Bangalore, Singapore and Qatar to understand the influence of Indian, Chinese and Islamic cultures and build innovative solutions to address the intrinsic needs of the local markets.

At TEDx Transmedia 2012, Poonacha called for a heightened awareness of our environments, and one another, to build “purposeful technology” for social change.


Video - Alison Norrington at TEDx Transmedia 2012 - ‘Transmedia Storyworlds - Theme, Audience & Play’


       

Alison Norrington has more than 15 years of novel and playwriting experience, penning three bestselling novels, two stage plays and the first transmedia romcom. She is a creative producer, storyteller, consultant and educator in transmedia storytelling and founded storycentralDIGITAL & storycentralLABS, working closely with writers, studios, brands, broadcasters and publishers globally advising on strategic planning, incubating new entertainment IP, story architecture and cross-platform implementation.

At TEDx Transmedia 2012, Alison focused on a theory of playfulness within storytelling and how a story’s theme, genre and audience behaviours help shape strategy, active engagement and levels of immersion.

Alison’s website: http://www.storycentral.com


Short film featuring interviews with TEDx Transmedia 2012 speakers


Interviews with kids’ philosopher Øyvind Olsholt, transmedia storyteller Alison Norrington, games writer Rhianna Pratchett and TEDx Transmedia Curator, Nicoletta Iacobacci, all feature in this English-Italian short made at TEDx Transmedia 2012. 

       

"As a creative activist, your job is to wake up from your dream and make it real.  And when you do, you will also wake up the audience from the 60 year trance of mass media and passive programming.  Wake yourself, and awaken others.

"But you must understand that this is a collaborative process.  It’s not a solo performance.   To accomplish the task of storytelling across many platforms, you are going to need help."

Robert Tercek, TEDx Transmedia 2012, Rome 



In Hollywood, the film industry is taking it in the chin. With fewer movies being produced, bigger budgets being risked and distribution harder than ever to secure, an effective transmedia strategy poses a ripe solution. A feature film is one of the most logical formats from which to develop a transmedia play. And provides an ideal way of hedging its associated risk by extending both the fiscal life and legacy of the property.

Josh Shore, TEDx Transmedia 2012, Rome.


Popular media consumes global pop culture and plants the seeds around which we socialize. So transmedia – with its many touch-points – promises to be the most powerful socialization tool we have. Because the medium is no longer the message. The new medium is us. We are the new medium. Eyeballs are not only our instruments for intake, they’re the new metrics for success. What we give our attention to grows stronger. What we “like” becomes more popular. So with all the new tools, everyone becomes powerful and has influence. And the global village lets like-minded people band together into communities that can effectively flex the muscle of their numbers.

Josh Shore, TEDx Transmedia 2012, Rome


Content with a distinct ethos, worldview or mission inspires community. If your story or your idea really stand for something, like-minded people will rally around it. In our case, we were all about questioning what we are being told, and seeking out the truth, so all of our content was dripping with that ethos. Community congeals around content, and with the right tools, transmedia extensions, memes and organization, that community can be activated to become a movement.

Josh Shore, TEDx Transmedia 2012, Rome