Video - Peter Espersen at TEDx Transmedia 2012 - ‘The New Campfires of Community’


Peter Espersen is the Head of Online Communities for The LEGO Group focusing on the 13+ age group. He spearheads online community and social media to engage teen and adult fans of LEGO, and works closely with a wide range of business units across the company.

At TEDx Transmedia, Peter talked about how brands and businesses must adapt to new technologies and forms of communication to continue to engage fans and customers.

TEDx Transmedia teams up with Dialogfeed for social content optimisation

We’ve teamed up with software company Dialogfeed for TEDx Transmedia 2012 to provide us with social content optimisation tools and widgets. This enables us to curate our social media content, highlight the most interesting posts and display them in one place for you to browse. 

It lives on the official website and also here on the blogHave a look if you’re interested in the #TEDxTransmedia conversations but also if you need a tool to optimise your social content. You can tweet and Facebook ‘like’ from within the widget itself.

We’re also preparing a live social content widget for the day of the conference - September 28 - so you can stay on one webpage and be sure to see everything that’s going on across our social media. Enjoy and please get involved, we like chatting to you all!