Video - Rosalía Lloret at TEDx Transmedia 2012 - ‘About Gurus and Media: Can We Still Be Positive?’


         

Rosalía Lloret is Chief Digital Officer at PRISA News (publisher of El País, AS, Cinco Días and leading magazines such as Cinemania and Rolling Stone) and member of its Executive Board since September 2011. Previously, she was CDO and member of the Board of Unidad Editorial, publisher of El Mundo.

At TEDx Transmedia, Rosalía argued that traditional Big Media organisations still have a fundamental role to play in the new media environment.