Video - Ana Serrano at TEDx Transmedia 2012 - ‘Rethinking The Role Of Creators’


Ana Serrano is Chief Digital Officer of the Canadian Film Centre and Founder of the CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997 at the Canadian Film Centre.

At TEDx Transmedia, Ana focused on rethinking the role of creators in participatory formats.

TEDx Transmedia 2012: The TEDx Talks and Day in Review


We came, we saw and we conquered TEDx Transmedia 2012 - Wekids: Dreamers, Geeks, Mindshifters, as the ancient Roman adage goes. 

Now one week later and a couple of weeks before the individual talks hit the YouTube channel we’re taking stock of the tremendous ideas and thoughts that were shared on the TEDx stage in Rome. This summary of each talk gives you a précis of the day and an opportunity to decide which you want to tune into first when they’re live. 

The auditorium at the MAXXI Museum was filled with press, media professionals, students, friends and fans and more than 3,000 tuned into our livestream worldwide, including from Columbia, Brazil, India, America, Canada, Mexico, Holland, France, South Africa, Spain and the UK. 

Our Facebook reach topped 15,000, floods of tweets ran through the #tedxtransmedia and #txt12 hashtags and hundreds of you shared our live blogged quotes from the talks. All this despite a digital version of the Roman ‘tablet curse,’ which meant no wifi or 3G connectivity in the MAXXI auditorium for attendees.

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Content with a distinct ethos, worldview or mission inspires community. If your story or your idea really stand for something, like-minded people will rally around it. In our case, we were all about questioning what we are being told, and seeking out the truth, so all of our content was dripping with that ethos. Community congeals around content, and with the right tools, transmedia extensions, memes and organization, that community can be activated to become a movement.

Josh Shore, TEDx Transmedia 2012, Rome

So much is possible as we enter the neuro-nano era, there is now an impending opportunity to use the technology responsibly by weaving it into our storytelling, and leveraging all its potential, to create truly transformative media that will change the world in ways we can only begin to imagine.

Josh Shore, TEDx Transmedia 2012, Rome