Video - Ana Serrano at TEDx Transmedia 2012 - ‘Rethinking The Role Of Creators’


Ana Serrano is Chief Digital Officer of the Canadian Film Centre and Founder of the CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997 at the Canadian Film Centre.

At TEDx Transmedia, Ana focused on rethinking the role of creators in participatory formats.

Video - Saku Tuominen at TEDx Transmedia 2012 - ‘Dreaming and Doing’


Saku Tuominen is founder and creative director of Idealist Group, a Finnish production company of ideas. He is one of the leading consultants of creativity in Finland and abroad and has a project called ‘Redesigning 925,’ about redesigning the nine to five working week. He’s currently writing a book on the topic. 

He has produced more than 100 TV series and shows which have been optioned in more than 25 countries and licensed in more than 10 countries. He has won more than 30 TV prizes in Finland and an International Emmy and written five books: two about creativity, one about how to make startups international and two about Italian cuisine. 

Saku’s talk was about ‘creative hard work’ and learning how ‘to dream and do,’ inspired by Walt Disney’s phrase “If you can dream it, you can do it.”

Saku detests the term ‘transmedia.’

Video - Robert Tercek at TEDx Transmedia 2012 - ‘7 Gifts for Creative Activists’


Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software. His motto is “Inventing the Future.” He is passionate about inspiring audiences to seize their own destiny by thinking creatively and taking decisive action. At TEDx Transmedia 2012 he shared ‘7 gifts for creative activists’ on creative collaboration and how to turn dreams into reality.

Robert’s website:

There’s powerful magic in comparison and recombination. Something new is conjured from combining two different elements. This is the alchemy of creativity.

Robert Tercek, TEDx Transmedia 2012, Rome.

"It’s like asking somebody to swallow the sun" - Elizabeth Gilbert’s inspiring TED Talk on nurturing creativity

It’s a beautiful day here in the UK, the kind of day that makes you feel optimistic and hopeful about all of the world’s possibilities. 

In the spirit of that kind of day we’re kicking off our series sharing some of our favourite TED Talks. Those that have really inspired and uplifted us, those that celebrate the capacity of humans to do something remarkable and those that share knowledge and make connections that bring us closer together in our private quests. 

In 2009, the author Elizabeth Gilbert gave a personal, funny and insightful TED Talk on creativity and how to cope with the impossible pressures on artists, those that often stifle productivity and contribute to a significant propensity to end up as alcoholic manic depressives “drinking gin at nine in the morning.” 

In it she looks back over human history to Ancient Greece and Rome and makes a radical proposal that instead of rare people “being” geniuses, we all “have” geniuses, who will sometimes lend us their powers to help transform work into something transcendent and incredible.

It’s a 19-minute talk, reassuring and essential for any person who wants to do anything creative, that encourages writers and artists to just “keep showing up” to work.