TEDxTransmedia • Posts Tagged ‘audience’

Video - Alison Norrington at TEDx Transmedia 2012 - ‘Transmedia Storyworlds - Theme, Audience & Play’

Alison Norrington has more than 15 years of novel and playwriting experience, penning three bestselling novels, two stage plays and the first transmedia romcom. She is a creative producer, storyteller, consultant and educator in transmedia storytelling and founded storycentralDIGITAL & storycentralLABS, working closely with writers, studios, brands, broadcasters and publishers globally advising on strategic planning, incubating new entertainment IP, story architecture and cross-platform implementation.

At TEDx Transmedia 2012, Alison focused on a theory of playfulness within storytelling and how a story’s theme, genre and audience behaviours help shape strategy, active engagement and levels of immersion.

Alison’s website: http://www.storycentral.com

- #Alison Norrington
- #video
- #transmedia
- #audience
- #play
- #tedxtransmedia
- #tedx
- #ted
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TEDx Transmedia is an inspirational global conference which invites thinkers, doers and dreamers to join us in a discussion about the future of media.

On September 27 2013, TEDx Transmedia will return to Rome, Italy, with the theme 'Dangerously Ethical.' To find out more, visit tedxtransmedia.com

TEDx Transmedia was created in 2010 by Nicoletta Iacobacci and is supported by the European Broadcasting Union

In 2009, in the spirit of ideas worth spreading, TED created TEDx, a program of local, self-organised events that bring people together to share a TED-like experience. Our event is call TEDx Transmedia, where x=independently organised TED event. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organised.

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