With a month to go before TEDx Transmedia 2012 opens in Rome we can reveal more detail about our exciting programme of speakers and the ideas and vision they are bringing to the event.
The theme is WEkids: Dreamers, Geeks, Mindshifters and through it we seek to awaken the free spirit and courage of the inner child. We want to have fun and inspire you to create great media of the future!
The speakers are divided into Dreamer, Geek and Mindshifter session and each bring a unique energy to this special TEDx conference on September 28.
Alison Norrington: Storyworlds Inventor
Alison, a novelist and transmedia strategist, will open the event and highlight the narrative power of non-linear stories through her personal experiences and those of her colleagues in the industry, from Hollywood to publishing. She’ll demonstrate how you build a robust Transmedia IP.
Poonacha Machaiah: Spiritual Technologist
Poonacha, CEO of Qyuki, will focus on the need of the hour to have “purposeful technology” that can inspire generations to make positive changes in their communities.
Øyvind Olsholt: Kids’ Philosopher
Øyvind, a Norwegian children’s philosopher, will argue for philosophy as “evocative entertainment” and a focus on, not what “turns him on” in a physical or psychological sense but what challenges his intellect.
Rosalía Lloret: Multifaceted Journalist
Rosalía, the Chief Digital Officer for PRISA News, will explore how, when a new media is born and becomes successful, media gurus usually forecast either the deterioration of the human being and society because of the new media, or – if they like the new thing – the immediate death of any previous media industry. She’ll claim they’re wrong.
Maurice Wheeler: Youth Scholar
Maurice, with his 15 years of experience working with industry giants like Disney, Microsoft, Nintendo, Nichelodeon, Universal and Procter & Gamble, will analyze the different stages of child development, focusing in particular on the difficult generation tween (no longer a child and not yet a adolescent) and showing how difficult it is to communicate and create engaging content and success for this specific audience.
Ana Serrano: Experience Mastermind
Ana Serrano, Canadian director of the Media Lab at the Canadian Film Centre, will reveal how being a geek, a dreamer and charismatic futurist may contribute to the development of collaborative environments, useful for the creative transformation of our ecosystem.
Andrew Shea: Social Designer
Andrew, writer, designer and educator, will demonstrate how design and graphics can be used to disrupt our habits and make us more socially responsible.
Rhianna Pratchett: Narrative Paramedic
Rhianna, one of the queens of writing for games, will discuss how the word writer is quickly becoming an archaic term almost detrimental to the writers themselves, who should carve out a new role in the video game industry.
Peter Espersen: Play Leader
Peter, Online Community Leader 13 + LEGO Group, will present case histories on how Lego failed to attract fans adults, as well as how it’s creating and managing communities online, using all the resources of social media.
Saku Tuominen: Stargazing Idealist
Saku, a Finnish TV producer who has won more than 30 awards, will seek to understand the meaning of life through dreams. Despite “hating” the term transmedia, he’ll explore how passion becomes a bold idea and then how to work hard to make a passion happen.
Josh Shore: Catalyst Filmmaker
Josh, a filmmaker, television producer and a catalyst of socially transformative communities, will ask a series of challenging questions about transmedia products and how to make them indispensable.
Derrick de Kerckhove: Digital Visionary
Derrick, who worked closely with Marshall McLuhan and is currently Professor of the Department of French at the University of Toronto and the Department of Sociology at the University Federico II of Naples, will show that technology not only intervenes in our social relations, but also in our nervous systems, creating new connections between body and machine that will result in new responsibilities.
Robert Tercek: Creative Activist
Robert, one of the world’s most prolific creators of interactive content, will argue that we are waking up from a “60-year trance” where we have outsourced our storytelling and become “wasted” by consumption. He’ll show how participatory media has given back the power to tell stories and answer some of the world’s urgent questions.
Find out more about the speakers and register for the event at tedxtransmedia.com