Video - Maurice Wheeler at TEDx Transmedia 2012 - ‘Engaging Kids Online’
Maurice Wheeler is partner at The Little Big Partnership, a specialist consulting firm with a focus on kids and family. Maurice has more than 15 years experience working with clients including Nickelodeon, Disney, Microsoft, Tesco, Universal Music, Procter and Gamble and Lego. He can usually be found reading research papers, preparing presentations, running or playing with his two boys.
At TEDx Transmedia 2012, Maurice talked about how to engage 6-12 year olds online.
Video - Rhianna Pratchett at TEDx Transmedia 2012 - ‘The Future of the Videogames Writer’
Scriptwriter, story designer and ‘narrative paramedic,’ Rhianna Pratchett, is most well-known for being a 14-year veteran of the videogames industry. She went from being a journalist for PC Zone magazine and The Guardian newspaper into games development and has become one of the most respected writers and narrative designers in her field.
She has worked for companies such as Sony, Electronic Arts, SEGA, Codemasters and Square Enix, and her titles include: Heavenly Sword, Mirror’s Edge, the entire Overlord series and the new Tomb Raider reboot, due for release in March 2013. Her work in videogames has seen her nominated for a BAFTA and nominated three times for the Writers’ Guild of Great Britain’s ‘Best Videogame Script’ award, which she won in 2008 for Overlord.
Pratchett was named one of the top 100 most influential women in the games industry by EDGE magazine and has also worked in comics, short stories, non-fiction books, film and TV.
At TEDx Transmedia 2012, Rhianna talked about the future of the videogames writer.
Video - Andrew Shea at TEDx Transmedia 2012 - ‘Designing for Social Change’
Andrew Shea is a graphic designer, writer, and educator living in New York City. As a designer, he uses design thinking on a range of projects that involve creating logos and branding systems, web sites, environmental graphics, books and printed matter. Shea’s book, Designing for Social Change, was published by Princeton Architectural Press and features 10 strategies that can improve the effectiveness of community-based projects. He teaches design at Parsons The New School for Design, and frequently visits design programs as a lecturer and critic.
At TEDx Transmedia 2012, Andrew talked about how graphic design can create meaningful behavior change.
Video - Ana Serrano at TEDx Transmedia 2012 - ‘Rethinking The Role Of Creators’
Ana Serrano is Chief Digital Officer of the Canadian Film Centre and Founder of the CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997 at the Canadian Film Centre.
At TEDx Transmedia, Ana focused on rethinking the role of creators in participatory formats.
Video - Øyvind Olsholt at TEDx Transmedia 2012 - ‘Rethinking Entertainment: Philosophy As Evocative Fun’
Øyvind Olsholt is a Norwegian kids’ philosopher. He has worked in the field of philosophy for children since 1997. In 2000, he co-founded Children and Youth Philosophers (www.buf.no) and has since participated in a number of philosophy projects for kindergartens, schools and museums. He has arranged philosophical summer camps for children and a weekly philosophy club for children.
He is co-author of the books Philosophy in School (1999) and Philosophical Dialogues in Kindergarten (2008).
At TEDx Transmedia, Øyvind argued that philosophical practice could provide a means to ‘rethink entertainment.’
Salvatore Iaconesi’s extraordinary TEDx Transmedia talk featured on CNN
The incredible personal story of artist Salvatore Iaconesi using digital and social to fight brain cancer has gained worldwide attention and engaged people globally in a mission to help him find a cure.
This week his talk at TEDx Transmedia 2012 was featured on CNN.com and inspired a lively debate in the comments section which led to a second article where he responded to eight of the significant questions asked about his methods and aims.
Check out the two CNN articles, the first featuring his story in his own words:
Video - Poonacha Machaiah at TEDx Transmedia 2012 - ‘Purposeful Technology for Positive Change’
Poonacha Machaiah is the CEO of Qyuki, a social media startup founded by internationally acclaimed film director Shekhar Kapur and music composer AR Rahman.
After a 17-year career in the US, Poonacha returned to India to start ‘ABOVE - A Bunch Of Versatile Entrepreneurs.’ He set up operations in Bangalore, Singapore and Qatar to understand the influence of Indian, Chinese and Islamic cultures and build innovative solutions to address the intrinsic needs of the local markets.
At TEDx Transmedia 2012, Poonacha called for a heightened awareness of our environments, and one another, to build “purposeful technology” for social change.
Video - Alison Norrington at TEDx Transmedia 2012 - ‘Transmedia Storyworlds - Theme, Audience & Play’
Alison Norrington has more than 15 years of novel and playwriting experience, penning three bestselling novels, two stage plays and the first transmedia romcom. She is a creative producer, storyteller, consultant and educator in transmedia storytelling and founded storycentralDIGITAL & storycentralLABS, working closely with writers, studios, brands, broadcasters and publishers globally advising on strategic planning, incubating new entertainment IP, story architecture and cross-platform implementation.
At TEDx Transmedia 2012, Alison focused on a theory of playfulness within storytelling and how a story’s theme, genre and audience behaviours help shape strategy, active engagement and levels of immersion.
Alison’s website: http://www.storycentral.com
Video - Saku Tuominen at TEDx Transmedia 2012 - ‘Dreaming and Doing’
Saku Tuominen is founder and creative director of Idealist Group, a Finnish production company of ideas. He is one of the leading consultants of creativity in Finland and abroad and has a project called ‘Redesigning 925,’ about redesigning the nine to five working week. He’s currently writing a book on the topic.
He has produced more than 100 TV series and shows which have been optioned in more than 25 countries and licensed in more than 10 countries. He has won more than 30 TV prizes in Finland and an International Emmy and written five books: two about creativity, one about how to make startups international and two about Italian cuisine.
Saku’s talk was about ‘creative hard work’ and learning how ‘to dream and do,’ inspired by Walt Disney’s phrase “If you can dream it, you can do it.”
Saku detests the term ‘transmedia.’
Video - Robert Tercek at TEDx Transmedia 2012 - ‘7 Gifts for Creative Activists’
Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software. His motto is “Inventing the Future.” He is passionate about inspiring audiences to seize their own destiny by thinking creatively and taking decisive action. At TEDx Transmedia 2012 he shared ‘7 gifts for creative activists’ on creative collaboration and how to turn dreams into reality.
Robert’s website: http://www.roberttercek.com/