Nobody begins as a hero. Heroes are created. Heroes begin with curiosity. They follow curiosity to the extreme. That’s how an epic adventure always begins. Think of your project as an epic adventure on the path of curiosity. By launching a transmedia project, you are really voyaging into the unknown lands. A journey of discovery. Most people have no idea what Transmedia is or what it should be. It’s brand new. A blank slate. What makes an adventure exciting is that it’s risky. You will be tested, probably severely. And in the process, you will discover something profound.
Robert Tercek, TEDx Transmedia 2012, Rome.