Transmedia writer Andrea Phillips’ new book, A Creator’s Guide to Transmedia: How to Captivate and Engage Audiences across Multiple Platforms, comes out on June 22 and, ahead of publication, this new blog post from her details five lessons for storytellers that are great food for thought from an experienced transmedia creator and well worth checking out. 
Andrea’s on Twitter @andrhia
transmediatic:

5 Lessons For Storytellers From Transmedia World by Andrea Phillips  vía Fast Co.Create
1. Interaction makes people care about you.
2. Deep, Cheap or Mainstream: You only get two, so choose wisely.
3. Don’t make your audience work too hard.
4.  Always, always give rewards in proportion to effort expended.
5. Take judicious Risk.
Read more

Transmedia writer Andrea Phillips’ new book, A Creator’s Guide to Transmedia: How to Captivate and Engage Audiences across Multiple Platforms, comes out on June 22 and, ahead of publication, this new blog post from her details five lessons for storytellers that are great food for thought from an experienced transmedia creator and well worth checking out. 

Andrea’s on Twitter @andrhia

transmediatic:

5 Lessons For Storytellers From Transmedia World by Andrea Phillips  vía Fast Co.Create

1. Interaction makes people care about you.

2. Deep, Cheap or Mainstream: You only get two, so choose wisely.

3. Don’t make your audience work too hard.

4.  Always, always give rewards in proportion to effort expended.

5. Take judicious Risk.

Read more

(Source: transmediatic)