Video - Rosalía Lloret at TEDx Transmedia 2012 - ‘About Gurus and Media: Can We Still Be Positive?’
Rosalía Lloret is Chief Digital Officer at PRISA News (publisher of El País, AS, Cinco Días and leading magazines such as Cinemania and Rolling Stone) and member of its Executive Board since September 2011. Previously, she was CDO and member of the Board of Unidad Editorial, publisher of El Mundo.
At TEDx Transmedia, Rosalía argued that traditional Big Media organisations still have a fundamental role to play in the new media environment.
Video - Øyvind Olsholt at TEDx Transmedia 2012 - ‘Rethinking Entertainment: Philosophy As Evocative Fun’
Øyvind Olsholt is a Norwegian kids’ philosopher. He has worked in the field of philosophy for children since 1997. In 2000, he co-founded Children and Youth Philosophers (www.buf.no) and has since participated in a number of philosophy projects for kindergartens, schools and museums. He has arranged philosophical summer camps for children and a weekly philosophy club for children.
He is co-author of the books Philosophy in School (1999) and Philosophical Dialogues in Kindergarten (2008).
At TEDx Transmedia, Øyvind argued that philosophical practice could provide a means to ‘rethink entertainment.’
Salvatore Iaconesi’s extraordinary TEDx Transmedia talk featured on CNN
The incredible personal story of artist Salvatore Iaconesi using digital and social to fight brain cancer has gained worldwide attention and engaged people globally in a mission to help him find a cure.
This week his talk at TEDx Transmedia 2012 was featured on CNN.com and inspired a lively debate in the comments section which led to a second article where he responded to eight of the significant questions asked about his methods and aims.
Check out the two CNN articles, the first featuring his story in his own words:
Video - Poonacha Machaiah at TEDx Transmedia 2012 - ‘Purposeful Technology for Positive Change’
Poonacha Machaiah is the CEO of Qyuki, a social media startup founded by internationally acclaimed film director Shekhar Kapur and music composer AR Rahman.
After a 17-year career in the US, Poonacha returned to India to start ‘ABOVE - A Bunch Of Versatile Entrepreneurs.’ He set up operations in Bangalore, Singapore and Qatar to understand the influence of Indian, Chinese and Islamic cultures and build innovative solutions to address the intrinsic needs of the local markets.
At TEDx Transmedia 2012, Poonacha called for a heightened awareness of our environments, and one another, to build “purposeful technology” for social change.
Video - Alison Norrington at TEDx Transmedia 2012 - ‘Transmedia Storyworlds - Theme, Audience & Play’
Alison Norrington has more than 15 years of novel and playwriting experience, penning three bestselling novels, two stage plays and the first transmedia romcom. She is a creative producer, storyteller, consultant and educator in transmedia storytelling and founded storycentralDIGITAL & storycentralLABS, working closely with writers, studios, brands, broadcasters and publishers globally advising on strategic planning, incubating new entertainment IP, story architecture and cross-platform implementation.
At TEDx Transmedia 2012, Alison focused on a theory of playfulness within storytelling and how a story’s theme, genre and audience behaviours help shape strategy, active engagement and levels of immersion.
Alison’s website: http://www.storycentral.com
Video - Derrick de Kerckhove at TEDx Transmedia 2012 - ‘Digital Mindshifting’
Derrick de Kerckhove is a controversial and exciting thinker. As an expert on the future of technology, culture and the mass media, de Kerckhove’s interpretation of the new electronic reality has a reputation for creating opportunities for change within corporate and personal environments. He worked with Marshall McLuhan for more than ten years as translator, assistant and co-author and is widely hailed as the heir to McLuhan’s intellectual legacy. At TEDx Transmedia he talked about ‘digital mindshifting’ and its consequences.
Video - Saku Tuominen at TEDx Transmedia 2012 - ‘Dreaming and Doing’
Saku Tuominen is founder and creative director of Idealist Group, a Finnish production company of ideas. He is one of the leading consultants of creativity in Finland and abroad and has a project called ‘Redesigning 925,’ about redesigning the nine to five working week. He’s currently writing a book on the topic.
He has produced more than 100 TV series and shows which have been optioned in more than 25 countries and licensed in more than 10 countries. He has won more than 30 TV prizes in Finland and an International Emmy and written five books: two about creativity, one about how to make startups international and two about Italian cuisine.
Saku’s talk was about ‘creative hard work’ and learning how ‘to dream and do,’ inspired by Walt Disney’s phrase “If you can dream it, you can do it.”
Saku detests the term ‘transmedia.’
Video - Robert Tercek at TEDx Transmedia 2012 - ‘7 Gifts for Creative Activists’
Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software. His motto is “Inventing the Future.” He is passionate about inspiring audiences to seize their own destiny by thinking creatively and taking decisive action. At TEDx Transmedia 2012 he shared ‘7 gifts for creative activists’ on creative collaboration and how to turn dreams into reality.
Robert’s website: http://www.roberttercek.com/
Video - Salvatore Iaconesi at TEDx Transmedia 2012 - ‘My Open Source Cure’
Thirty-nine-year-old Salvatore Iaconesi has been diagnosed with brain cancer but is seeking a cure in an unconventional and radical way, by uploading his medical data as an open source project inviting responses from around the world. Uncomfortable with being ‘replaced’ by his dehumanising clinical records, he cracked their codes and on September 10 (2012) converted them into open formats to share online.
Italian robotic engineer and open source artist Salvatore, who was a surprise speaker at TEDx Transmedia 2012 in Rome on September 28, has invited the world to respond to his CT scans, MRIs, lab notes and glioma diagnosis in whatever way they want, in a bid to crowd-source a cure that is not just bodily but also heals his spirit and mind. He’s attracted hundreds of thousands of responses since it was launched in mid-September. Doctors have offered medical advice, artists have made films, and all have contributed to Salvatore’s strategy for overcoming cancer. Watch the video to hear his inspiring story.
Salvatore’s website: http://artisopensource.net/cure/
Short film featuring interviews with TEDx Transmedia 2012 speakers
Interviews with kids’ philosopher Øyvind Olsholt, transmedia storyteller Alison Norrington, games writer Rhianna Pratchett and TEDx Transmedia Curator, Nicoletta Iacobacci, all feature in this English-Italian short made at TEDx Transmedia 2012.